Notice how in addition to offering the bundle, they’re also pitching Amazon credit card (upsell!). I throw marketing seminars each time I go to Europe – and whenever I offer an online marketing course to go with the seminar fee (for some extra $$$ – but a very good deal), around half the people take the offer.
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Value Tough To Pin Down – When using this method the market becomes a servant instead of a master and disagreeing with.
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The Next Step. By now if you haven’t realized the importance of putting customer data-driven research to work for your business, take a look at my persona post along with these two recent posts on ConversionXL: 3 Frameworks To Help Prioritize & Conduct Your Conversion Testing 9 Case Studies That’ll Help You Reduce.